Corporate Philosophy

Vision Statement
To be a leading global corporation built upon agriculture, manufacturing, media and hospitality as its core businesses.

Mission Statement

  • To lead in entrepreneurship and create business opportunities in developing countries.
  • To provide quality products and services to customers.
  • To enhance stakeholders’ value and employees’ welfare.
  • To create a caring, harmonious and progressive community.

Corporate Values
Family values, teamwork, creativity, integrity and pursuit of excellence.

Corporate Culture
Be a responsible corporate citizen.